Scale up the way your company generates ideas. Morph is the async, guided and individual

brainstorming tool that moves your ideas forward, instead of zooming in & out on endless whiteboards.

Scale up the way your company generates ideas. Morph is the async, guided and individual brainstorming tool that moves your ideas forward, instead of zooming in & out on endless whiteboards.

Scale up the way your company generates ideas. Morph is the async, guided and individual brainstorming tool that moves your ideas forward, instead of zooming in & out on endless whiteboards.

USED BY

All great products started from an idea

All great products

started from an idea

All great products

started from an idea

And every great success was backed by a steady process.

Creativity is a process, so is its sister, problem solving, and we’re bringing it to you easier than ever before.

HERE'S HOW WE DO IT

Not another idea management tool

Not another

idea management tool

Don’t just hoard ideas. Develop the skills that

help ideas pop up whenever it’s needed.

Don’t just hoard ideas.

Develop the skills that

help ideas pop up

whenever it’s needed.

Don’t just hoard

ideas. Develop the

skills that help

ideas pop up

whenever it’s

needed.

UNDERSTAND

Build the right challenge

& watch the magic happen

Understanding the Problem is the Key to Successful Ideation.


Morph helps teams unleash their creativity and generate truly innovative solutions by taking a deep dive into the problem and gathering key insights.

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UNDERSTAND

Build the right challenge

& watch the magic happen

Build the right challenge & watch the magic happen

Understanding the problem is a crucial first step in any successful ideation process.


Allows teams to unleash their creativity and generate truly innovative solutions, by taking a deep dive into the problem and gather key insights.

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3

3

2

2

1

1

INSPIRE

Get really creative!

copy, tweak, innovate*

Henry Ford didn't invent the assembly line. He saw it in a meat packing factory. This is an example of cross-industry innovation, where businesses look to other industries for inspiration.


In Morph, teams have access to curated collections of ideas, trends, and case studies from different industries and domains. This can help them get on the avenue of great ideas by exposing them to new ways of thinking and doing things.

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INSPIRE

Get really creative!

copy, tweak, innovate*

*Henry Ford did not invent the concept of the assembly line. He saw it in a meat packing factory - This is Cross-Industry Innovation.


Expose teams to great examples and study cases to help them get on the avenue of great ideas.


In Morph you have access to curated collections of ideas, trends and case studies from different industries and domains.

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IDEATE

Grow ideas like mushrooms with multiple exercises

Grow ideas like mushrooms

with multiple exercises

Give up staring at empty whiteboards or predefined templates Morph brings you the best ingredients of a facilitated ideation session. 


Our exercises take you through different opposing perspectives, such as Steve Jobs or Disney and come with their own set of in-exercise triggers, so you can focus your team's creativity and generate more innovative ideas.

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IDEATE

Grow ideas like mushrooms with multiple exercises

Give up staring at empty whiteboards or predefined templates. Bring everyone in a process that trains skilful creativity to outlast each project.


Personalise each project with creativity exercises with their own set of in-exercise triggers.

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VOTE

Power to the people

Idea Morph's voting feature gives everyone at the table a voice. With Morph, you can upvote ideas that you like, anonymously.


It also helps to building consensus and get buy-in from stakeholders. When everyone has a say in the decision-making process, they are more likely to feel invested in the outcome. 

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VOTE

Power to the people

Say hello to ideas that really matter, regardless of who wrote it. It’s like saying “may the best idea win” with everyone at the table.


Get buy-in from any stakeholder and build sense of ownership within teams through voting.

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CONCEPT

From ideas to

actionable concepts

This step is about bringing the best ideas to life. With Morph's concept creation tool, teams can turn their ideas into well-structured, well-defined concepts that are ready for further development. 


To help your teams, we also built-in the AI Wizard, based on Chat GPT (optional feature), to give participants a steady start in generating their concepts.

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CONCEPT

From ideas to

actionable concepts

From ideas

to actionable concepts

This step is all about bringing the best ideas into a fully fleshed-out concept.


By using our platform's concept creation tool, teams can ensure that their concepts are well-structured, well-defined, and ready for further development.

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BUILT FOR TEAMS WHO STAY AHEAD

BUILT FOR TEAMS

WHO STAY AHEAD

  • Extract knowledge

    Unbias yourself with input from all around the organization and get ideas from unexpected places, without digging for them


    1/6

  • Prioritize

    Ease up decision making for yourself with Top Voted Ideas and quickly send them to whoever needs to see them

    2/6

  • Know how teams perform

    Finish challenges to find top creative analytics and engagement with projects from every participant

    3/6

  • Get buy-in

    Invite the people you need to convince in this process to vote and give them full access to results before you have those hard talks

    4/6

  • Collaborate

    Mix ideas together and build bullet proof concepts that show individuals their input is valued

    5/6

  • Accelerate improvement cycles

    Generate solutions from all corners of your organisation, iterate and decide faster. Be it on your product cycles, operational, sales, marketing, you name it. Just make it snappy.

    6/6

  • Extract knowledge

    Unbias yourself with input from all around the organization and get ideas from unexpected places, without digging for them


    1/6

  • Prioritize

    Ease up decision making for yourself with Top Voted Ideas and quickly send them to whoever needs to see them

    2/6

  • Know how teams perform

    Finish challenges to find top creative analytics and engagement with projects from every participant

    3/6

  • Get buy-in

    Invite the people you need to convince in this process to vote and give them full access to results before you have those hard talks

    4/6

  • Collaborate

    Mix ideas together and build bullet proof concepts that show individuals their input is valued

    5/6

  • Accelerate improvement cycles

    Generate solutions from all corners of your organisation, iterate and decide faster. Be it on your product cycles, operational, sales, marketing, you name it. Just make it snappy.

    6/6

Extract knowledge

Reach every corner of creativity in your company. Get input from all around the organization to get the best ideas from unexpected places.

Get buy-in

Get stakeholders on board with your ideas by voting and giving them full access to results before you have those hard talks

Prioritize

Prioritize your ideas based on Top Voted Ideas to make decision-making easier.

Collaborate

Bring your team's ideas together to create bulletproof concepts that show individuals their input is valued.

Know how teams perform

See analytics for your team's brainstorming sessions to see what's working and what's not to improve performance.

Accelerate improvement cycles

Morph helps you to accelerate your improvement cycles by providing a platform for you to generate and iterate on ideas quickly. This helps you to stay ahead of the competition.

See more use cases

BUT DON'T TAKE IT FROM US

What Morph does way better than other tools is triggering & boosting creativity through inspirational business content and creative exer…

Alex Moise

Director, Creative Industries

at Banca Transilvania

Read full testimonial

I liked Morph because it was very different from what tools I’ve worked with before. The pros of this Product is that it helps offline teams get creative and work async and that’s awesome for someone, like me, wh…

Olimpia Ursu

Associate Product Designer, UI Path

Read full testimonial

Morph solved two big issues for us during brainstorming. First one is staring at a blank canvas, when you start. Previously we had to pull many disparate resources in place to create a good environment for our teams but now we don’t. Morph…

Horia Velicu

Head of Innovation Lab at

BRD Group Societe Generale

Read full testimonial

I used Morph in the ideation phase

of developing a new collaborative feature for a client. Generating idea…

Adrian Manole

UX Designer, freelance

Read full testimonial

Ideating in Morph was a refreshing way to come up with ideas in my own time. I could easily take breaks to reflect and then get right back to…

Georgiana Modoran

Digital Data Analyst at The Digital Marketing Agency

Read full testimonial

We use many white-boarding tools, but they are static and passive. Morph is dynamic, it helps us to get the job done, it's alive! As a manager, I lead a team of people based on dif…

Andrei Baican

Head of Customer Experience, Banca Transilvania

Read full testimonial

  • What Morph does way better than other tools is triggering & boosting creativity through inspirational business content and creative exer…

    Alex Moise

    Director, Creative Industries

    at Banca Transilvania

    Read full testimonial

    I had an absolute blast using Morph! It not only showed me and my team that our online ideation sessions can work asynchronously, but it also proved that they can be even better, bigger, and easier. I am a true fan…

    Anca Balota

    UX Designer at Matemanie+

    Read full testimonial

    Morph solved two big issues for us during brainstorming. First one is staring at a blank canvas, when you start. Previously we had to pull many disparate resources in place to create a good environment for our teams but now we don’t. Morph…

    Horia Velicu

    Head of Innovation Lab at

    BRD Group Societe Generale

    Read full testimonial

    I used Morph in the ideation phase

    of developing a new collaborative feature for a client. Generating idea…

    Adrian Manole

    UX Designer, freelance

    Read full testimonial

    Ideating in Morph was a refreshing way to come up with ideas in my own time. I could easily take breaks to reflect and then get right back to…

    Georgiana Modoran

    Digital Data Analyst at The Digital Marketing Agency

    Read full testimonial

    We use many white-boarding tools, but they are static and passive. Morph is dynamic, it helps us to get the job done, it's alive! As a manager, I lead a team of people based on dif…

    Andrei Baican

    Head of Customer Experience, Banca Transilvania

    Read full testimonial

  • -

    What Morph does way better than other tools is triggering & boosting creativity through inspirational business content and creative exercises that prove super actionable. It's thoughtfully designed to bring focus to the teams while brainstorming. This is always so difficult to do in offline sessions since your mind tends to wander or get into debating.


    I have to say I've been sold at the promise of engaging teams from every corner of the company, given our spread geography. Combine that with the inspiration and the process of Morph and you get a winning formula for generating ideas! Thank you for including me in the testing phase of the platform!

    Alex Moise

    Director, Creative Industries at Banca Transilvania

    1/6

    -

  • -

    I liked Morph because it was very different from what tools I’ve worked with before. The pros of this Product is that it helps offline teams get creative and work async and that’s awesome for someone, like me, who loves working with people from all over the world.


    The product had some minor problems that can be easily fixed by the development team, but overall Morph was fun to try and I think it really helped our team get creative, get those great ideas and also helped us with getting the best ideas after the ideation ended.

    Olimpia Ursu

    Associate Product Designer, UI Path

    2/6

    -

  • -

    Morph solved two big issues for us during brainstorming. First one is staring at a blank canvas, when you start. Previously we had to pull many disparate resources in place to create a good environment for our teams but now we don’t. Morph does that incredibly well, framing users in different perspectives, with great content and exercises to enhance creative thoughts.


    Another problem used to be synchronicity. It’s outrageous to believe everyone can hop in on a call and start shooting great ideas. With Morph, they can go in and shoot an idea when it arrives.


    It’s clean and intuitive, fun and inspirational.

    Horia Velicu

    Head of Innovation Lab

    at BRD Group Societe Generale

    3/6

    -

  • -

    I used Morph in the ideation phase of developing a new collaborative feature for a client. Generating ideas was a breeze with everything I needed at a glance from previous phases like discovery and research. The best part was being inspired by some of the brightest thinkers and innovators of our time, including Steve Jobs, Simon Sinek, and many others.


    I really loved the voting part - it allowed me to explore and appreciate my colleagues’ fantastic ideas.

    Adrian Manole

    UX Designer, freelance

    4/6

    -

  • -

    Ideating in Morph was a refreshing way to come up with ideas in my own time. I could easily take breaks to reflect and then get right back to it as soon as I felt ready or as soon as my schedule allowed. The email updates with sneak peeks of already generated ideas by my colleagues provided just the right amount of FOMO to maintain momentum and keep me engaged.


    And last but not least, the fun, not taking itself too seriously design and the bits of inspiration sprinkled all over created the right context in which ideas can’t help but thrive!


    Looking forward to my next ideation session in Morph!

    Georgiana Modoran

    Digital Data Analyst at The Digital Marketing Agency

    5/6

    -

  • -

    We use many white-boarding tools, but they are static and passive. Morph is dynamic, it helps us to get the job done, it's alive!


    As a manager, I lead a team of people based in different cities. We have to brainstorm ideas every two weeks and it is not easy to get everyone together. Morph is a great tool that helps you generate ideas in our own time and convenience. It's great because you don't have to be at a desk with a facilitator—you can use it on the go, or in the comfort of your home.


    And if you get stuck, there are always examples available for inspiration! It's like having an expert by your side all along the way.

    Andrei Baican

    Head of Customer Experience, Banca Transilvania

    6/6

    -

  • -

    Alex Moise

    Director, Creative Industries at Banca Transilvania

    What Morph does way better than other tools is triggering & boosting creativity through inspirational business content and creative exercises that prove super actionable. It's thoughtfully designed to bring focus to the teams while brainstorming. This is always so difficult to do in offline sessions since your mind tends to wander or get into debating.


    I have to say I've been sold at the promise of engaging teams from every corner of the company, given our spread geography. Combine that with the inspiration and the process of Morph and you get a winning formula for generating ideas! Thank you for including me in the testing phase of the platform!

    1/6

    -

  • -

    Olimpia Ursu

    Associate Product Designer, UI Path

    I liked Morph because it was very different from what tools I’ve worked with before. The pros of this Product is that it helps offline teams get creative and work async and that’s awesome for someone, like me, who loves working with people from all over the world.


    The product had some minor problems that can be easily fixed by the development team, but overall Morph was fun to try and I think it really helped our team get creative, get those great ideas and also helped us with getting the best ideas after the ideation ended.

    2/6

    -

  • -

    Horia Velicu

    Head of Innovation Lab

    at BRD Group Societe Generale

    Morph solved two big issues for us during brainstorming. First one is staring at a blank canvas, when you start. Previously we had to pull many disparate resources in place to create a good environment for our teams but now we don’t. Morph does that incredibly well, framing users in different perspectives, with great content and exercises to enhance creative thoughts.


    Another problem used to be synchronicity. It’s outrageous to believe everyone can hop in on a call and start shooting great ideas. With Morph, they can go in and shoot an idea when it arrives.


    It’s clean and intuitive, fun and inspirational.

    3/6

    -

  • -

    Adrian Manole

    UX Designer, freelance

    I used Morph in the ideation phase of developing a new collaborative feature for a client. Generating ideas was a breeze with everything I needed at a glance from previous phases like discovery and research. The best part was being inspired by some of the brightest thinkers and innovators of our time, including Steve Jobs, Simon Sinek, and many others.


    I really loved the voting part - it allowed me to explore and appreciate my colleagues’ fantastic ideas.

    4/6

    -

  • -

    Georgiana Modoran

    Digital Data Analyst at The Digital Marketing Agency

    Ideating in Morph was a refreshing way to come up with ideas in my own time. I could easily take breaks to reflect and then get right back to it as soon as I felt ready or as soon as my schedule allowed. The email updates with sneak peeks of already generated ideas by my colleagues provided just the right amount of FOMO to maintain momentum and keep me engaged.


    And last but not least, the fun, not taking itself too seriously design and the bits of inspiration sprinkled all over created the right context in which ideas can’t help but thrive!


    Looking forward to my next ideation session in Morph!

    5/6

    -

  • -

    Andrei Baican

    Head of Customer Experience, Banca Transilvania

    We use many white-boarding tools, but they are static and passive. Morph is dynamic, it helps us to get the job done, it's alive!


    As a manager, I lead a team of people based in different cities. We have to brainstorm ideas every two weeks and it is not easy to get everyone together. Morph is a great tool that helps you generate ideas in our own time and convenience. It's great because you don't have to be at a desk with a facilitator—you can use it on the go, or in the comfort of your home.


    And if you get stuck, there are always examples available for inspiration! It's like having an expert by your side all along the way.

    6/6

    -

All great products started from an idea

All great products started from

an idea

Supported by a grant from Iceland, Liechtenstein and Norway through the

EEA Grants Norway 2014-2021, in the frame of the SME Growth Programme Romania.

Supported by a grant from Iceland, Liechtenstein and Norway through the EEA Grants Norway 2014-2021, in the frame of the SME Growth Programme Romania.

Supported by a grant from Iceland, Liechtenstein and Norway through the EEA Grants Norway 2014-2021, in the frame of the SME Growth Programme Romania.